Strategy & Commercial · Operating Model & Process Engineering · PMO Governance
18years · since 2008
6countries delivered in
2companies built & exited
1,200+training hours
Commercial Project Manager at RAKEZ, reporting to the Chief Commercial Officer. Before that, six years leading government and group transformation programmes in Saudi Arabia with Nexel Partners. Finance-practiced at Caterpillar (Mantrac Group).
Six practice areas against nine engagements. A full dot marks a lead capability on that mandate; a ring marks a supporting one. Select a dot or column to open the case.
Feasibility & Growth ModellingMarket sizing, scenarios, business cases
2
Technology & Digital EnablementSAP S/4HANA, Vistex, Salesforce, RPA, Odoo
3
Lead capability
Supporting
04
Work with measurable impact
Most recent first. Each case states the mandate, what I delivered and the result.
RAKEZ · Commercial Projects, CCO Office
Commercial Project Manager, reporting to the CCO · internal workstream owner with Argon&Co
Ras Al Khaimah · Jan 2025 – present
MandateA free zone in rapid growth, with a high-volume agent channel, gaps between divisions, six industrial sales teams working to their own processes, and manual workflows that could not scale.
What I delivered
Unified Industrial Pipeline: brought 6 sales teams (5 across UAE locations, 1 in China) onto one systemised industrial sales process and one pipeline, giving the CEO and CCO full visibility; the AI-designed, automated interactive report is the output of that process work
Commercial Project Canvas and PMO toolkit: built the governance pack that quantifies every commercial project (rationale, baseline, target, actual, initiatives), scores initiatives on impact and time, links them to departmental KPIs, and filters out projects that add no value
Commercial operating model (core team): contributed to the three-layer operating model and the 4-dimension KPI scorecard linking objectives to operational drivers
Customer journeys and OneRAK (core team): journey redesign across 4 segments, L5 process redesign and Salesforce CRM requirements for the digital programme
Instant Banking (core team): partnership with RAK Bank and Mashreq so the IBAN is issued with the licence
+6%agent performance in one quarter, confirmed by mystery shopping
−4%sales commission payout after a threshold policy
6 → 1teams in 2 countries on one pipeline
Unified Industrial Pipeline and Commercial PMO toolkit · 6 views, scroll right
Unified Industrial Pipeline · CCO strategic dashboard by team and facilityCommercial Project Canvas · rationale, baseline, target, actual, initiativesTargets by cluster and country · closed and open industrial value against targetClustering strategy · priority industries and countries per facilityInitiatives assessment · impact against time, quick wins listedScorecard · initiatives linked to departmental KPIs with RAG status
Figures blurred for confidentiality. Select an image to enlarge.
MandateTransform a pan-MENA FMCG distributor's trade-marketing operation and cut group overhead through shared services.
What I delivered
Trade Marketing: re-engineered processes across 5 business units and replaced the legacy system with Vistex (SAP) for a function managing $300M in trade funds
Shared Services Centre (Egypt): split IT roles into a shared service run by 18 FTEs, designed the service catalogue and SLAs, sourced BMC Remedy and UiPath RPA, and set up cross-charging
Cloud Migration: business case, provider selection, cut-over plan and cross-charging billing
Change management: prepared business-unit teams across the 5 countries for the new processes and systems through structured training and adoption support
Conrad Challenge, Space Center Houston: innovation stage judge, 2026 FBLA international conferences, 2021–23 · Crimson Education, rated 5/5
07
Causes I support
Pro-bono workshops and consultation for women entrepreneurs and refugee-community micro-businesses in Alexandria.
May 2026 · Alexandria, Egypt
Employment Matchmaking Event
With Education For Employment Egypt (EFE-Egypt), the International Labour Organization (ILO) and the Alexandria Businesswomen Association
Workshop for micro-entrepreneurs, mostly women from the Sudanese refugee community, on moving from skill-based work to a scalable business: business fundamentals, data-driven decisions, a structure that can grow, financing readiness and peer community.
UN Sustainable Development Goals addressed
SDG 4Quality education
SDG 8Decent work & economic growth
SDG 11Sustainable cities & communities
SDG 17Partnerships for the goals
September 2025 · Alexandria, Egypt
Technology Utilization for Efficient Operations
With the Alexandria Businesswomen Association (ABWA), in collaboration with USAID Business Egypt
Consultation sessions and knowledge-sharing for women business owners on their operational and organisational challenges, aimed at efficiency and readiness for sustainable growth. Built on an earlier ABWA seminar on the same topic.
UN Sustainable Development Goals addressed
SDG 5Women empowerment
SDG 8Decent work & economic growth
08
Credentials & toolkit
Education
Bachelor of Commerce, AccountingAlexandria University · 2007
Certifications
Certified Global ConsultantCase In Point Consulting · 2024
Business Benefits RealizationLinkedIn Learning with PMI · 2024
Coaching High Potentials (Ram Charan)LinkedIn Learning with PMI · 2024
Digital Transformation FoundationsLinkedIn Learning · 2024
Design Thinking for InnovationUVA Darden · 2018
International Commercial Law DiplomaLahaye Institute · 2018
